iPhone 12不配插头是为了保护环境吗 | 双语阅读

苹果真正看重的是配件领域的快速增长

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文| Steve Kovach

Your new iPhone 12 doesn’t come with a wall plug in the box．

你全新的iPhone 12包装盒里并没有自带的充电插头。

Yes， that’s annoying． And yes， that means you’ll need to drop $19 on a plug that works with the new type of cable that comes with the iPhone 12 to enable faster charging． （Don’t worry， you can still keep your old iPhone’s plug and charging cord and it’ll work with the new iPhone 12．）

是的，这很烦人。而且是的，这意味着你必须要花19美金买一个与新款充电线匹配的插头，才能给你的iPhone12更快地充电。（别担心，你也可以保留你旧有iPhone插头和充电线给新iPhone充电。）

Despite Apple’s claim that the absence of the plug was a pro-environment move， it’s on track to see an uptick in its hardware accessories and wearables category thanks to the sale of the plugs and the new ecosystem its building around the iPhone 12′s MagSafe charging system．

苹果声称不配插头是出于对于环境保护的考量，但其硬件配件和可穿戴设备类别的销量窜升是肉眼可见的，而这主要归功于插头的销售和苹果公司正围绕iPhone12的MagSafe充电系统所建立的新生态的售卖所带来的拉动效应。

That category， which includes products like the Apple Watch， AirPods， chargers and other accessories has already shown promising growth． Sales jumped nearly 17% to $6.45 billion in Apple’s fiscal third quarter． （Apple is scheduled to report its fiscal fourth quarter results on Oct． 29， but it won’t reflect sales of the iPhone 12 and related products， which went on sale Friday．）

可穿戴设备的类别下，囊括了一系列产品，包括Apple Watch、 AirPods，、充电器和其他已经显示出可观的销售前景的配件。销售额在第三财季大跨步增长了17%，现达到了64.5亿美元。（苹果公司计划将于10月29日发布第四财季数据，但这不会包含在周五上市的iPhone12和其相关产品的销量。）

Accessories and wearables are following a similar story we’ve seen with Apple’s services business， which includes digital products like streaming music and iCloud storage． With iPhone sales no longer showing growth， Apple has come up with new digital products to leverage more out of its user base of about 1 billion iPhone users． Apple generated $13.16 billion in services revenue for the fiscal third quarter， up nearly 15% from the year before．

配件和可穿戴设备的故事和苹果的服务商业模式是相似的，后者包含了一系列数字产品，例如流媒体音乐和iCloud云端存储。随着iPhone的销量不再增长，苹果设计出了新的数字产品来更多地撬动10亿iPhone用户的钱包。苹果在第三财季从服务业务中所产生的营收达到了131.6亿美金，比上年同期增长了15%。

Between the missing plug （$19）， missing wired earphones （wireless AirPods start at $159） and the new MagSafe charger （$39） for the iPhone 12， Apple is poised to see a significant boost in accessory sales this quarter． On top of that， Apple has a new $99 version of the HomePod speaker that goes on sale next month and the Apple Watch is cheaper than ever， starting at $199．

在不见踪迹的插头（19美元）、消失不见的有线耳机（无线耳机起售价为159美元）以及为iPhone12所打造的MagSafe充电器（39美元）布局之间，苹果正期盼着在这一季度的配件销售额中看见显著增长。除此以外，苹果将在下个月推出一款全新的99美元的HomePod扬声器。与此同时，Apple Watch的售价比以往任何时候都更低廉，从199美元起售。

Deutsche Bank analysts picked up on that potential growth in a research note earlier this week．

德意志银行的分析师们在本周早期的一份研究报告中，就识别出了与此相关的潜在销售增长。

“While [Apple] claims that they are not shipping earphones and a charging cube with the iPhone to save the environment （they are including a charging cord）， the reality is that such a decision could drive a financial benefit for the company as well，” the Deutsche Bank analysts wrote．